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Thrive Hospitality Group
Brand Launches & Repositioning · Ongoing
FID & Co. has worked closely with Thrive Hospitality Group across multiple properties, supporting brand launches, repositioning, experiential activations and ongoing communications. Our role has been to ensure each property launches and operates not just as a venue, but as a distinct lifestyle destination with a clear audience, story and visual identity.
Brand positioning and launch strategy · Influencer and creator engagement (IG & TikTok) · Media hosting and lifestyle PR · Experiential event design and execution