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Who we are

A communications partner built for influence at scale.

FID & Co. is a full-service strategic communications and brand experience firm delivering public relations, media engagement, digital storytelling, influencer marketing and experiential activations across Kenya and the wider African region.

Established in 2010, we have evolved into a trusted partner for government institutions, multinational brands, corporates, hospitality groups, healthcare providers, sports organisations, investment firms and social impact initiatives.

Our work is grounded in insight, shaped by strategy, and delivered with precision.

FID & Co. — strategic communications across African cities
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Years Experience
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Industries Served
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African Markets
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Campaigns & Activations

What we do

Our Expertise

Explore all
Retail & Fashion
Manufacturing & Corporate Brands
Hospitality, Lifestyle & Destination Brands
Sports, Tourism & Mass-Audience Platforms
Healthcare & Medical Institutions


Not everything
is visible

Government & Public Institutions

Government & Public Institutions

1/114 projectsPress to view the work

Proof across public,
private and cultural life

There are 11 sectors in operation at the moment, each engagement shaped by insight, strategy and cultural context across 8+ African markets. The work speaks where it matters — in public perception, stakeholder trust and market position.

The measure of our work

0+Years shaping reputation
0+Campaigns delivered
0+Brands & institutions
0+African markets
African footprint

8+ markets across East & Southern Africa and beyond.

All markets
Owned platforms & cultural IPs

Culture, conversation and brand experience on our terms.

These are not filler event pages. They are FID-owned audience platforms designed for cultural relevance, commercial partnership and repeatable brand moments.

(01) The Tribe Vibe(02) Suhba Series(03) The Capital Room
The Tribe Vibe
(01) Owned platform

The Tribe Vibe

The Tribe Vibe logo

FID & Co.'s flagship experiential lifestyle platform, bringing together music, hospitality, creator culture and socially engaged urban audiences through curated day experiences.

Lifestyle / Music / Culture / Community

Suhba Series
(02) Owned platform

Suhba Series

Suhba Series logo

An intimate conversation platform created to foster meaningful dialogue around identity, leadership, wellbeing, finance, faith and modern African experiences.

Curated Conversations / Modern Identity / Thoughtful Experiences

The Capital Room
(03) Owned platform

The Capital Room

The Capital Room logo

A conversation-led platform focused on leadership, entrepreneurship, business and the realities of building within African markets, bringing together founders, executives and changemakers.

Leadership / Business / Influence / African Perspectives

Founder
Farida Idris, Founder & Lead Strategist
                      Communication is not simply about visibility. It is about shaping understanding, building credibility and connecting organisations with the people and communities they serve.

A communications strategist, entrepreneur and brand architect with more than a decade operating at the intersection of media, business, culture and public engagement across African markets. In 2010 she founded FID Public Relations Ltd, which has since evolved into FID & Co.

Our Thinking


All articles →
May 2026The rise of creator-led marketing in Africa

The rise of creator-led marketing in Africa

April 2026Why experiential marketing builds cultural relevance

Why experiential marketing builds cultural relevance

March 2026Entering African markets: why local insight matters

Entering African markets: why local insight matters

February 2026AI, fashion and the future of content production in Africa

AI, fashion and the future of content production in Africa

January 2026Communicating at scale: lessons from national campaigns

Communicating at scale: lessons from national campaigns

December 2025How hospitality brands build lifestyle relevance

How hospitality brands build lifestyle relevance

On the grid

Follow the work in motion.

@fidpr
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Get in touch

Let's start a conversation.

Location

Nairobi, Kenya · Africa

F
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Insight · Strategy · Impact

© 2026 FID & Co. All rights reserved.

Nairobi · Kenya · Africa

Insight · Strategy · ImpactFID & Co. is owned & managed by FID Public Relations Ltd.Built in Nairobi, for brands, institutions and cultural platforms across Africa.