FID & Co. is a full-service strategic communications and brand experience firm delivering public relations, media engagement, digital storytelling, influencer marketing and experiential activations across Kenya and the wider African region.
Established in 2010, we have evolved into a trusted partner for government institutions, multinational brands, corporates, hospitality groups, healthcare providers, sports organisations, investment firms and social impact initiatives.
Our work is grounded in insight, shaped by strategy, and delivered with precision.
What we do
2024–2026 · Executive Office of the President – Kenya
GovernmentNational Minorities Day
Creative and communications agency for Kenya's flagship national observance led by the Executive Office of the President. Delivered with the sensitivity that high-level government mandates demand — while achieving measurable national media impact.
2024–2026 · LC Waikiki Sub-Saharan Africa
RetailDigital & Communications Agency
Official digital and communications agency for LC Waikiki Africa across multiple Sub-Saharan markets. Delivering locally resonant storytelling while maintaining global brand alignment — simultaneously managing Kenya, Uganda and Zambia.
2025–2026 · Kansai Plascon Paints Kenya
CorporateGor Mahia Partnership & Communications Partner
Led communications for the landmark Gor Mahia partnership launch and appointed Official Communications Partner for Kansai Plascon Paints Kenya. Built the brand's narrative around communities, craft and colour.
Ongoing · Thrive Hospitality Group
HospitalityBrand Launches & Repositioning
Communications partner across the full Thrive Hospitality Group portfolio — Café NBO, Glam Hotel, Social 8, Chaii Republic and Kingfisher Nest Hotel. Each property required its own distinct voice, audience and launch strategy.
2022 · WRC Safari Rally
SportsCorporate Sponsorship Breakfast
Strategic communications and event support for the WRC Safari Rally Corporate Sponsorship Breakfast — mobilising corporate support ahead of the global motorsport event.
2025 · Columbia Africa Healthcare
HealthcareStrategic Communications & Internal Alignment
Strategic communications and internal alignment across healthcare facilities for one of Kenya's leading networks of hospitals and clinics. Built visual stories that reinforce institutional trust and care standards.
2023 · The Amahoro Coalition & UNHCR
Social ImpactAfrica Forum on Displacements — Accra, Ghana
Communications and media engagement for the Private Sector Forum on Displaced Persons held during the Africa Forum on Displacements, Accra. Coordinated multilateral media access across multiple African markets.
Ongoing · Elysium Capital Partners Ltd
FinanceStrategic Communications & Advisory — South Sudan
Strategic communications and advisory partner to a Juba-based investment firm operating across emerging and frontier markets — clarifying complex investment narratives for investors, partners and institutions.
2024 · Allso Beauty
BeautyBrand Launch & Experiential Campaign
FID & Co. led the brand launch and experiential campaign for Allso Beauty, introducing the cosmetics brand to the Kenyan market through a curated beauty and influencer experience.
Ongoing · Talanta Afrika Festival
CultureRegional PR, Media & Influencer Strategy
Regional public relations, media and influencer management for a cross-border cultural platform celebrating African music, fashion, cuisine and creative expression across Kenya, Uganda and Rwanda.
These are not filler event pages. They are FID-owned audience platforms designed for cultural relevance, commercial partnership and repeatable brand moments. Select a logo to explore each platform.
View platform Lifestyle · Music · Culture · Community
FID & Co.'s flagship experiential lifestyle platform, bringing together music, hospitality, creator culture and socially engaged urban audiences through curated day experiences.
View platform Curated Conversations · Modern Identity · Thoughtful Experiences
An intimate conversation platform created to foster meaningful dialogue around identity, leadership, wellbeing, finance, faith and modern African experiences.
View platform Leadership · Business · Influence · African Perspectives
A conversation-led platform focused on leadership, entrepreneurship, business and the realities of building within African markets — bringing together founders, executives and changemakers.
“ Communication is not simply about visibility. It is about shaping understanding, building credibility and connecting organisations with the people and communities they serve.”
A communications strategist, entrepreneur and brand architect with more than a decade operating at the intersection of media, business, culture and public engagement across African markets. In 2010 she founded FID Public Relations Ltd, which has since evolved into FID & Co.
“ A seasoned creative director with over 14 years of experience shaping compelling digital narratives, developing high-impact creative strategies, writing for screen and digital platforms, and driving audience growth.”
With a strong track record across entertainment, media, and brand storytelling, he has contributed to Netflix productions including Mpakani and Mission to Rescue, bringing together creative vision, strategic thinking, and audience-first storytelling. Previously the Digital Strategy Lead at Capital Digital Media, he has led digital campaigns and content strategies designed to build brands, engage audiences, and deliver measurable impact. His work sits at the intersection of culture, creativity, digital innovation, and storytelling, with a focus on creating ideas that resonate, move audiences, and build lasting brand relevance.
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