LC Waikiki Sub-Saharan Africa
Digital & Communications Agency · 2024–2026
FID & Co. served as the official digital and communications agency for LC Waikiki Africa, supporting the brand across multiple Sub-Saharan markets. Our mandate focused on delivering locally relevant yet globally aligned storytelling, ensuring consistency with global brand standards while adapting to diverse African audiences. As part of our digital delivery, FID & Co. integrated AI into content production to scale creative output across markets — developing AI-generated muses and virtual models to showcase collections across multiple African audiences, enabling faster turnarounds, cost-efficient production and future-ready fashion storytelling.
Digital content strategy and creation · Social media management across markets · Influencer identification and engagement · Campaign execution and reporting
Woolworths Kenya
Influencer & Digital Engagement · Ongoing
FID & Co. supports Woolworths Kenya through ongoing influencer engagement and digital campaign amplification. Our role involves identifying and curating relevant lifestyle, fashion and retail creators, coordinating influencer collaborations and supporting campaign rollouts aligned with Woolworths' brand positioning and seasonal retail initiatives.
Lifestyle, fashion and retail creator curation · Influencer collaboration coordination · Seasonal campaign rollout support · Coordinated content storytelling
2nu Boutique
Fashion Brand Positioning & Content · Ongoing
Partnership with a premium womenswear fashion brand covering brand positioning, fashion content production, influencer collaborations and campaign storytelling.
Brand positioning · Fashion content production · Influencer collaborations · Campaign storytelling